Why is it that people in sales (sales associates, car salesmen, etc.) feel the need to be aggressive in their tactics? Sometimes I feel as if they are all but reaching in my pocket, pulling out my cash and putting it in the register. I’m not sure how any logical person can justify this tactic.
I have had about six jobs in my life. All but one involved some sort of customer service and/or sales and I can honestly say, this has never been my tactic. I have been persistent, but I have never been pushy. Yes, there is a difference. I was taught from a very early age that being aggressive is not the way to make sales. It encourages short term success, not long lasting success. This was taught to me by my father, someone that has been in sales literally his entire life. My dad was the foundation for my personal selling tactics for sales. He owned and operated a Stanley Steemer franchise when I was little and due to his sales, he rose near the top of the company quickly. He then transferred into the car selling industry, an industry filled with pushy sales people, and he is the best car salesperson in his area, Western Kentucky. How did he get to where he is? By treating people the way he wants to be treated. Nothing makes him more mad than being pushed into a sale, therefore, he does not do that when he is selling. When I first watched him sell cars, you get the feeling that the customers trust him, something that is highly important when selling used vehicles. Continue reading